In today’s market, your prospects are inundated with marketing offers, and response rates to lead generating promotions are way down.

Offering valuable free content can help you double or triple response rates to lead-generating promos online and offline.

But many companies don’t have the time and budget to write and produce white papers, special reports, or other free content offers to use in their marketing.

Now there is a solution that costs less money, takes less time, and gets better results than white papers: Expert Audio Premiums.


What is an Expert Audio Premium?

The Expert Audio Premium is a free CD you offer as an incentive to get prospects to respond to your ads, direct mail, e-mail, or banner ads.

The value of the CD to your prospects is that it offers content that is interesting and useful to them – typically, how-to information on solving a specific problem … the same problem your product or service helps them solve. And you positioned yourself as the local expert in your field.


Why should I offer a free CD?

Experience shows that adding the offer of a FREE information CD to direct response campaigns can double the response rates, inquiries, and leads generated.


Yes, but why a CD instead of a white paper, fancy brochure or report?

The CD has a higher perceived value. It stands out in the package of sales literature you use for inquiry fulfillment. Prospects can listen to it in their car when driving home or on their iPod while working out in the gym.

In addition, there’s little work involved in its production – no writing, editing, or graphic design. You can produce an Expert Audio Premium in just a couple hours of your time. And have it ready to mail in less than a week.


How does your Expert Audio Premium service work?

I study your product, industry, and market. We talk about your campaign goals and your prospect’s “pain points.” We agree on a topic for your Expert Audio Premium.

I write and submit a list of questions about the topic for your approval. Then, on a conference line we arrange for you, I interview you -- or another subject matter expert from your company -- for about an hour.


How do you ensure my satisfaction?

Before we produce your CDs, I send you a link where you can listen to an MP3 file of the interview. If you are not 100% satisfied, we do another take – at my expense.


What do you charge for this service?

The cost for me to create the questions, conduct the interview, and manage the production is $1,500. That’s just a fraction of the $5,000 to $6,000 you’d pay a top writer to produce a white paper for you.


Do you duplicate the CDs? Is there a minimum order size? What is the cost?

I arrange duplication with one of my duplicators. You'll order in quantities of a 100 with a small volume discount on larger orders. The duplication includes the CD, a nice laser label, and a soft case. Cost is around $1.50 per unit plus shipping & handling.


Can I save money offering my free Expert Audio Premium as a downloadable MP3 file?

You don’t have to put your Expert Audio Premium on a CD, though I recommend that you do. But if you like, you can post it as an MP3 on your web site that prospects can listen to online. You can also use the MP3 file in podcasts.


How long does it take?

About a week to prepare the questions and conduct the interview (the actual interview takes only one hour of your time). About another week to get your CDs.


We’d like to create an Expert Audio Premium. How do we get started?

If you have questions call me at 541-244-2654 or e-mail me at richard@richardemmonsconsulting.com.

Otherwise, there are 3 ways to hire me to create an Expert Audio Premium for you:

1. Call Amy Turner at (541) 244-2654 and order with your credit card.

2. Mail your check for $1,500 to:

Richard Emmons Consulting
1867 Williams Highway, Suite 205
Grants Pass, OR 97527