You, the Industry Expert, Getting More Prospects with an Expert
Audio CD™ in Under 2 Weeks
In today’s market, your prospects are inundated with marketing offers and you need a way to stand out from
the crowd. One solution is to offer a free White Paper or Executive Briefing but these cost a lot of time
and money and are complicated to produce.
Now there is a solution that costs less money, takes less time, and gets better results than white papers:
Expert Audio CDs.
What is an Expert Audio CD?
The Expert Audio CD is a free CD you offer as an incentive to get prospects to respond to your ads, direct mail,
e-mail, yellow pages, or banner ads. The value of the CD to your prospects is that it offers content that is
interesting and useful to them – typically, how-to information on solving a specific problem … the same problem
your product or service helps them solve. And you position yourself as the local expert in your field.
Why should I offer a free CD?
Experience shows that adding the offer of a FREE information CD to direct response campaigns can double the
response rates, inquiries, and leads generated. You also get the opportunity to build your credibility as you
explain a complicated topic in layman's terms.
Yes, but why a CD instead of a white paper, 4-color brochure or report?
The CD has a higher perceived value. It stands out because most businesses send a sales letter with a brochure.
Prospects can listen to it in their car when driving home or on their iPod while working out in the gym. In
addition, there’s little work involved in its production – no writing, editing, or fancy graphic design. You can
produce an Expert Audio Premium in just a couple hours of your time. And have it ready to mail in less than a
week.
How does your Expert Audio Premium service work?
First, I study your product or service, industry, and market. Next, we discuss your marketing
objectives and your prospect’s “pain points.” This helps us determine the topic for your Expert Audio CD. I
write and submit a list of questions about the topic for your approval. You send me your logo and a picture and my
graphic designer designs the case and label. Then I interview you for about an hour.
How do you ensure my satisfaction?
You listen to an MP3 of the interview before I upload your CD to the duplicator. If you are not completely
happy we'll do it again at my expense.
What do you charge for this service?
The cost for me to create the questions, conduct the interview, and manage the production including case
design is $1,500. That’s just a fraction of the $5,000 to $6,000 you’d pay a top writer to produce a white
paper for you.
Do you duplicate the CDs? Is there a minimum order size? What is the cost?
I create the master CD and graphics images for the cover and label. Then I upload it to my duplicator. You can
order in any quantity depending on your needs. The duplication includes the CD, a nice laser label, and your choice
of case: either a CD jewel case or a DVD case which allows more room for your message. Cost is around $1.75 per
unit plus shipping.
Can I save money offering my free Expert Audio Premium as a downloadable MP3 file?
You don’t have to put your Expert Audio Premium on a CD, though I recommend that you do. But if you like, you can
post it as an MP3 on your web site that prospects can listen to online. Why does a CD format work best? Because
drive time is often the only free time available for your prospects to listen to your interview.
How long does it take?
I'll take a week to prepare the questions and record the interview with you. You'l spend less
than an hour reviewing my questions and another hour to record the actual interview. About another week
to get your CDs.
We’d like to create an Expert Audio CD. How do we get started?
If you have questions call me at 541-244-2654 or e-mail me at richard@RealityMarketingllc.com. Otherwise, you can
hire me to an Expert Audio CD for you:
1. Mail your check for $1,500 to:
Reality Marketing, LLC
Attn: Richard Emmons
1867 Williams Highway, Suite 250
Grants Pass, OR 97527
2. Click on the button below to place your order online with your credit card or PayPal
As soon as you order, we’ll get in touch to start the process.
P.S. Be one of the
first 3 customers this month and I'll cover the cost of the first 100 CDs. You save over $150!
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